Our Values
WELFARE
We think high-welfare, fresh local eggs are the best.
Our ‘hen-centric’ approach to business means that we put the welfare of our hens at the forefront of our decision making.
This not only means that we will never sell caged eggs, a claim few could match, but we are also continually looking at ways to improve the conditions of our hens. This includes over £6million in investing in the very latest housing, providing clean, safe, and stimulating environments for our hens to live in.
We were one of the first to realise the importance trees play in encouraging the hens to roam and express their natural behavior. It’s for this reason that we have planted thousands of native trees on our farm, providing shelter and areas for the hens to dust bathe and perch. We also supply a variety of enrichment activities for our hens, the further encourage their natural behaviors. We believe it's the addition of this natural outdoor diet that determines the flavour of the eggs and why we think our eggs taste so good.
In addition to our own high standards, we operate our whole business under the BEIC Lion Quality Standard www.egginfo.co.uk and RSPCA Freedom Food www.rspcaassured.org.uk Welfare Standards.
SUSTAINABILITY
Making our farm as sustainable as possible, while maximising our hens welfare is a high priority at James Potter Eggs.
Here are some of the actions we’ve taken, to make our farm as sustainable as possible:
In 2013 we commissioned and installed a 250,000 kWh on-farm solar grid. Combined with our modern energy efficient poultry houses and packing centre we must have one of the lowest carbon footprints within the industry.
Our eggs are produced, packed and sold locally, so we have greatly reduced their food miles and brought you fresher eggs at the same time.
We have planted thousands of trees on our farm, which is not only great for the environment but also helps to create a rich biodiversity of plants and animals.
We use recyclable materials wherever possible.
We reduce our waste as much as possible.
We are committed to using sustainable soy in our supply chains. Soy plays a vital part in poultry diets and we are committed to sustainable sourcing and recognise the need for action to address the challenges production of soy poses. As part of our wider commitment, we have become members of the UK Soy Manifesto, a collective industry commitment to work together to ensure all physical shipments of soy to the UK are deforestation and conversion free, fully implemented immediately where possible and no later than January 2025. Prior to this date, our supply chain will use Certified Soy (mass balance or segregated) as a transitional mechanism to deliver a DCF Soy.
CORPORATE AND SOCIAL RESPONSIBILITY
We recognise that our farm does not exist in isolation and therefore take our corporate and social responsibilities very seriously.
This is why we are committed to:
Continuing to support The Yorkshire Air Ambulance. In 2012 we formed a partnership with the Yorkshire Air Ambulance whereby we raise 1p for every dozen James Potter eggs sold. To date, we have raised over £100,000 for this vital, lifesaving service. The YAA is a voluntary organisation and relies on donations to carry out its lifesaving work.
Regularly host school and community group visits. We find this to be a great way to educate the next generation of egg lovers!
Visit our local schools to talk about the work we do here at James Potter Eggs.
QUALITY
Unlike many of our peers, we don’t just pack eggs, rather, we are real farmers who have been caring for and producing our own eggs for over 30 years.
This approach means we can guarantee the wellbeing of our hens and the quality and freshness of our eggs. In fact, because we collect them daily, pack them, and sell them locally, we can get them to the shops quicker - often within 24 hours of being laid!
Our philosophy has always been that if we take care of our hens, they will take care of your eggs. However, that is not the end of the story, as once collected, we rigorously quality check all of our eggs. This is done using the very latest technology to ensure only the very best eggs are sold under the James Potter name.
In addition to our own high standards, the whole farm is run under the BEIC Lion Quality Standard and the RSPCA Freedom Foods Welfare Standard. Our new on-farm Packing Centre operates to the highest (Grade A) BRC Food Safety and Hygiene standards. As you would expect, all of our eggs are traceable to the exact date and flock in which they were laid, and because we only handle higher welfare eggs, you can feel assured you are getting the genuine article.